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Synopsis
Marketing: Real People, Real Choices, Global Edition Description Real People, Real Choices Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.
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- PublisherPearson Education Limited
- Publication date2015
- ISBN 10 1292097752
- ISBN 13 9781292097756
- BindingPaperback
- Number of pages572
- Rating
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Marketing Real People, Real Choices, Global Edition
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ISBN 10: 1292097752
ISBN 13: 9781292097756
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Marketing Real People, Real Choices, Global Edition
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Marketing : Real People, Real Choices, Global Edition
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Marketing Real People, Real Choices, Global Edition
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Marketing Real People, Real Choices, Global Edition
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Marketing Real People, Real Choices, Global Edition
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Marketing Real People, Real Choices, Global Edition
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Marketing Real People, Real Choices, Global Edition
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