Items related to Marketing Research: An Applied Approach
Synopsis
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.
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From the Publisher
Features & Benefits Two new chapters devoted to qualitative research to ensure the student fully understands why qualitative research is conducted, how it is conducted & the way in which qualitative data can be analysed. Pioneering coverage of marketing research in an action research context. Stunning photographs which encapsulate the essence of the subject in a creative way. A series of Professional Perspectives which illustrate an array of applications and how different techniques combine to support the realities of marketing decision making. These are accompanied by questions and can be used as case studies. Links, via the companion website, to a range of software packages, including SPSS, SNAP, Experian and MOSAIC, which are accompanied by exercises to encourage familiarisation.
From the Back Cover
Key Benefit: This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Key Topics: Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the enormous success of previous editions by being even more current, contemporary, illustrative and user-friendly.
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Marketing Research : An Applied Approach
Published by
Pearson Education, Limited, 2017
ISBN 10: 1292103124
ISBN 13: 9781292103129
Used
Softcover
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Stock Image
Marketing Research : An Applied Approach
Published by
Pearson Education, Limited, 2017
ISBN 10: 1292103124
ISBN 13: 9781292103129
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Marketing Research: An applied approach
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Marketing Research: An Applied Approach
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