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Synopsis
Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. 'Definition' boxes explain key terms and 'Research in practice' boxes show how the research is used in real life, making this the book you need to successfully complete your project.
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About the Author
Mark Saunders is Professor of Business Research Methods at Birmingham Business School, University of Birmingham. Philip Lewis is a former Principal Lecturer at The Business School, University of Gloucestershire.
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- PublisherPearson
- Publication date2017
- ISBN 10 129213352X
- ISBN 13 9781292133522
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages280
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