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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, plus MyManagementLab with Pearson eText, Global Edition - Softcover

David, Fred

  • 3.83 out of 5 stars
    510 ratings by Goodreads
 
9781292148601: Strategic Management: A Competitive Advantage Approach, Concepts and Cases, plus MyManagementLab with Pearson eText, Global Edition
Softcover
ISBN 10: 1292148608 ISBN 13: 9781292148601
Publisher: Pearson Education Limited

This specific ISBN edition is currently not available.

Synopsis

KEY David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.

"synopsis" may belong to another edition of this title.

Publisher
Pearson Education Limited
Language
English
ISBN 10 
1292148608
ISBN 13 
9781292148601
Binding
Paperback
Rating
  • 3.83 out of 5 stars
    510 ratings by Goodreads

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Other Popular Editions of the Same Title

9780134167848: Strategic Management: A Competitive Advantage Approach, Concepts and Cases

Featured Edition

ISBN 10:  0134167848 ISBN 13:  9780134167848
Publisher: Pearson, 2016
Hardcover