International Business: The New Realities plus MyManagementLab with Pearson eText, Global Edition - Softcover

Cavusgil, S. Tamer; Knight, Gary; Riesenberger, John

Softcover

ISBN 10: 129215294X ISBN 13: 9781292152943

Publisher: Pearson, 2016

Synopsis

 

For courses in Business.

This package includes MyManagementLab®

 

International Business: A Millennial Approach

International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.

 

The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.

 

This package includes MyManagementLab®, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

 

MyManagementLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

 

 

Edition details

• Publisher: Pearson
• Publication date: 2016
• ISBN 10: 129215294X
• ISBN 13: 9781292152943
• Binding: Paperback
• Language: English
• Edition number: 4