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Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline. The 7th edition also includes increased content on digital marketing, as well as a new ‘thinking ethically’ feature which is designed to make students think about this vital area of marketing.
The book is further complemented by a full range of online resources, including companion website, power-point slides and an instructor’s manual.
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- PublisherPearson Education
- Publication date2019
- ISBN 10 1292244100
- ISBN 13 9781292244105
- BindingPaperback
- Number of pages384
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ESSENTIALS OF MARKETING-
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Essentials of Marketing 7/ed
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Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Seller Inventory # ABTR-296093
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Essentials of Marketing
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ESSENTIALS OF MARKETING-
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ISBN 10: 1292244100
ISBN 13: 9781292244105
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Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-83796
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Essentials of Marketing 7/ed
Published by
Pearson Education
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ISBN 10: 1292244100
ISBN 13: 9781292244105
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Softcover
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Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-296093
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Essentials of Marketing
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Book Description Condition: New. pp. 376. Seller Inventory # 26375912843
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Essentials of Marketing
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Book Description Condition: New. pp. 376. Seller Inventory # 370165332
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Essentials of Marketing
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Book Description Paperback. Condition: New. Learn the skills you need to succeed in your marketing course with this accessible guide. Essentials of Marketing, 7th edition, by Jim Blythe serves as a lively introduction to marketing. The text adopts a practical approach, covering traditional marketing techniques and theories as well as providing the most up-to-date perspectives. Using contemporary case studies, in-chapter examples, and suggestions for further reading, the book helps you to engage with the core principles of modern marketing and develop your critical thinking skills. Now in its 7th edition, the text includes increased content on digital marketing, new sections on 'thinking ethically' about marketing, and a full range of online resources to enhance your learning experience. Designed for undergraduate and CIM students, this book provides all the support you need to excel in your discipline. This title also comes with a companion website. Seller Inventory # 9781292244105
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Essentials of Marketing
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ISBN 10: 1292244100
ISBN 13: 9781292244105
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Book Description Paperback. Condition: Brand New. 7th edition. 384 pages. 10.32x7.64x0.71 inches. In Stock. Seller Inventory # zk1292244100
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