Items related to Consumer Behaviour
Synopsis
Get into the contemporary European Consumer mindset with this industry-leading text.
Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the world.
Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master''s students who study relevant courses.
The latest version includes new examples and case studies from the European consumer viewpoint, aiming to retain the content''s character. The extensive European material also comprises a number of extra advertisements that will help you study the different theoretical characteristics of marketing applications.
The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences.
Key features include:
- ''Marketing Opportunity'', ''Marketing Pitfalls'', and ''Multicultural Dimensions'' Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities.
- ''Consumer Behaviour as I See It'' Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work.
- Brand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour.
- New coverage of sustainable consumption and emerging technologies is integrated into the text.
- Extensive analysis of the new world of digital consumers, social media, and online behaviour.
From theory to practice, this ultimate guide on Consumer Behaviour will support your understanding and critical thinking skills, offering the tools necessary to get into the contemporary European consumer mindset and excel in the field.
"synopsis" may belong to another edition of this title.
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Consumer Behaviour
Seller: Follow Books, SOUTHFIELD, MI, U.S.A.
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Consumer Behaviour (Paperback)
Published by
Pearson Education Limited, Harlow, 2019
ISBN 10: 1292245425
ISBN 13: 9781292245423
New
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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
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Paperback. Condition: new. Paperback. Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the world. Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master's students who study relevant courses. The latest version includes new examples and case studies from the European consumer viewpoint, aiming to retain the content's character. The extensive European material also comprises a number of extra advertisements that will help you study the different theoretical characteristics of marketing applications. The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences. Key features include: 'Marketing Opportunity', 'Marketing Pitfalls', and 'Multicultural Dimensions' Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities.'Consumer Behaviour as I See It' Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work.Brand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour.New coverage of sustainable consumption and emerging technologies is integrated into the text.Extensive analysis of the new world of digital consumers, social media, and online behaviour. From theory to practice, this ultimate guide on Consumer Behaviour will support your understanding and critical thinking skills, offering the tools necessary to get into the contemporary European consumer mindset and excel in the field. Revised edition of Consumer behaviour, 2013. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781292245423
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Consumer Behaviour
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Consumer Behaviour: A European Perspective (English)
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Consumer Behaviour (Paperback)
Published by
Pearson Education Limited, Harlow, 2019
ISBN 10: 1292245425
ISBN 13: 9781292245423
New
Paperback
Seller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the world. Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master's students who study relevant courses. The latest version includes new examples and case studies from the European consumer viewpoint, aiming to retain the content's character. The extensive European material also comprises a number of extra advertisements that will help you study the different theoretical characteristics of marketing applications. The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences. Key features include: 'Marketing Opportunity', 'Marketing Pitfalls', and 'Multicultural Dimensions' Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities.'Consumer Behaviour as I See It' Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work.Brand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour.New coverage of sustainable consumption and emerging technologies is integrated into the text.Extensive analysis of the new world of digital consumers, social media, and online behaviour. From theory to practice, this ultimate guide on Consumer Behaviour will support your understanding and critical thinking skills, offering the tools necessary to get into the contemporary European consumer mindset and excel in the field. Revised edition of Consumer behaviour, 2013. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781292245423
Quantity: 1 available
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Consumer Behaviour
Published by
Pearson Education Limited, 2019
ISBN 10: 1292245425
ISBN 13: 9781292245423
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Condition: New. Über den AutorMichael R. Solomon, Ph.D., is a Professor of Marketing in the Haub School of Business at Saint Joseph s University in Philadelphia. Sren Askegaard, Ph.D., is a Professor of Consumption Studies at the Unive. Seller Inventory # 595556712
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Solomon: Consumer Behaviour_p7: A European Perspective
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Paperback. Condition: Brand New. 648 pages. 10.24x7.48x0.08 inches. In Stock. Seller Inventory # zk1292245425
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Consumer Behaviour (Paperback)
Published by
Pearson Education Limited, Harlow, 2019
ISBN 10: 1292245425
ISBN 13: 9781292245423
New
Paperback
Seller: AussieBookSeller, Truganina, VIC, Australia
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the world. Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master's students who study relevant courses. The latest version includes new examples and case studies from the European consumer viewpoint, aiming to retain the content's character. The extensive European material also comprises a number of extra advertisements that will help you study the different theoretical characteristics of marketing applications. The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences. Key features include: 'Marketing Opportunity', 'Marketing Pitfalls', and 'Multicultural Dimensions' Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities.'Consumer Behaviour as I See It' Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work.Brand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour.New coverage of sustainable consumption and emerging technologies is integrated into the text.Extensive analysis of the new world of digital consumers, social media, and online behaviour. From theory to practice, this ultimate guide on Consumer Behaviour will support your understanding and critical thinking skills, offering the tools necessary to get into the contemporary European consumer mindset and excel in the field. Revised edition of Consumer behaviour, 2013. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781292245423
Quantity: 1 available
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Consumer Behaviour
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Paperback. Condition: New. New. book. Seller Inventory # ERICA79012922454256
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Consumer Behaviour
Published by
Pearson Higher Education Jun 2019, 2019
ISBN 10: 1292245425
ISBN 13: 9781292245423
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Taschenbuch. Condition: Neu. Neuware - Help your students adopt the contemporary European Consumer mindset with this industry-leading text. Seller Inventory # 9781292245423
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