Business Analytics, Global Edition - Softcover

Evans, James

 
9781292339061: Business Analytics, Global Edition

Synopsis

A balanced and holistic approach to business analytics

Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organisations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students' skills in the program and basic understanding of fundamental concepts.

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Other Popular Editions of the Same Title

9780135231678: Business Analytics

Featured Edition

ISBN 10:  0135231671 ISBN 13:  9780135231678
Publisher: Pearson, 2019
Softcover