Synopsis
For coursesin marketing.
Marketing: An Introduction shows students how creating and capturing customer value driveseffective marketing strategies.
The 15th Edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategies andpractices. Through updated chapter-opening vignettes, Marketing at Workhighlights, company cases and end-of-chapter exercises, students get amplepractice applying marketing concepts to real-world company scenarios.
"synopsis" may belong to another edition of this title.
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Marketing: An Introduction, Global Edition
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Marketing: An Introduction, Global Edition
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Marketing: An Introduction, Global Edition
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Marketing: An Introduction, Global Edition
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Marketing: An Introduction, Global Edition 15 ed
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Marketing: An Introduction,15th Global Edition
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Marketing: An Introduction, Global Edition 15 ed
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Marketing: an Introduction, Global Edition
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Pearson Education, Limited, 2022
ISBN 10: 1292433108
ISBN 13: 9781292433103
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MARKETING: AN INTRODUCTION, GLOBAL EDITION, 15TH EDITION
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-14770