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Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition - Softcover
Synopsis
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.
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Marketing: An Introduction plus Pea
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Marketing: An Introduction plus Pea
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Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition
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Marketing: An Introduction plus Pea
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Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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UNK. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # PB-9781292433219
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Marketing: An Introduction plus Pea
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Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition
Published by
Pearson Education Limited, Harlow, 2023
ISBN 10: 1292433213
ISBN 13: 9781292433219
New
Softcover
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
Seller rating 5 out of 5 stars
Condition: new. Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781292433219
Quantity: 1 available
Stock Image
Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition
Published by
Pearson Education Limited, Harlow, 2023
ISBN 10: 1292433213
ISBN 13: 9781292433219
New
Softcover
Seller: AussieBookSeller, Truganina, VIC, Australia
Seller rating 5 out of 5 stars
Condition: new. Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781292433219
Quantity: 1 available