Practical Management Science - Hardcover

Winston, Wayne L.; Albright, S. Christian

Hardcover

ISBN 10: 1305250907 ISBN 13: 9781305250901

Publisher: Cengage Learning, 2015

Synopsis

Geared entirely to Excel 2013, PRACTICAL MANAGEMENT SCIENCE uses an active-learning approach and realistic problems to help you take full advantage of the power of spreadsheet modeling. The text presents just the right amount of theory to ensure you understand the foundation of the topic, followed by exercises that give you practical, hands-on experience with the methodologies. Drawing examples and problems from finance, marketing, operations management, and other areas, the text illustrates how management science applies to your chosen profession--and how you can use it on the job. The authors emphasize modeling over algebraic formulations and memorization of particular models. The text includes access to Palisade DecisionTools Suite (BigPicture, @RISK, PrecisionTree, StatTools, TopRank, NeuralTools, and Evolver) as well as SolverTable, which allows you to do sensitivity analysis on optimization models.

About this title

About the Author

Wayne L. Winston is Professor Emeritus of Decision Sciences at the Kelley School of Business at Indiana University and is now Professor of Decision and Information Sciences at the Bauer College at the University of Houston. Dr. Winston has received more than 45 teaching awards and is a six-time recipient of the school-wide M.B.A. award. His current interest focuses on showing how to use spreadsheet models to solve business problems in all disciplines, particularly in finance, sports and marketing. In addition to publishing more than 20 articles in leading journals, Dr. Winston has written such successful textbooks, including OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS; MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS; SIMULATION MODELING WITH @RISK; DATA ANALYSIS FOR MANAGERS; SPREADSHEET MODELING AND APPLICATIONS; MATHLETICS, DATA ANALYSIS AND BUSINESS MODELING WITH EXCEL 2016; MARKETING ANALYTICS; and FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. Dr. Winston received his B.S. degree in mathematics from MIT and his Ph.D. in operations research from Yale.

S. Christian Albright received both his B.S. degree in mathematics and his Ph.D. in operations research from Stanford. He then taught in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University until his retirement in 2011. He taught courses in management science, computer simulation and statistics to all levels of business students, including undergraduate, M.B.A. and Ph.D. students. He has published more than 20 articles in leading operations research journals in applied probability. After retiring, he worked for several years for the Palisade software company. Now living in Hilton Head, SC, he continues to revise several successful textbooks, including this edition, PRACTICAL MANAGEMENT SCIENCE and VBA FOR MODELERS.

Review

"A very good book, with great practical examples from different areas of management, with a focus on problem solving."

"Important decision making concepts are presented in multiple examples. Examples are from different areas of the business. Excel is used as a modeling environment. The most important decision making tools are covered."

"Its approach to Management Science is through applied, relevant learning. It (the text) offers enough theory that students understand and appreciate the foundation of the topic, while allowing students to have immediate, hands-on experience with the methodologies. Students learn by doing and they love it!"

Edition details

• Publisher: Cengage Learning
• Publication date: 2015
• ISBN 10: 1305250907
• ISBN 13: 9781305250901
• Binding: Hardcover
• Language: English
• Edition number: 5
• Number of pages: 888