MindTap for Guffey/Seefer's Business English, 1 term Printed Access Card

Mary Ellen Guffey; Carolyn M. Seefer

ISBN 10: 1305586921 ISBN 13: 9781305586925

Publisher: Cengage Learning, 2016

Synopsis

Guffey/Seefer's MindTap Business Communication for Business English, 12th Edition helps you learn on your terms. INSTANT ACCESS IN YOUR POCKET. Take advantage of the MindTap Mobile App. Read or listen to textbooks and study with the aid of instructor notifications, flashcards, and practice quizzes. MINDTAP HELPS YOU GEAR UP FOR ULTIMATE SUCCESS. Access study tools, including mastery training, that adapts to how you learn key concepts best.Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you'll know where to focus efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU MAKE THE TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes, and create custom flashcards. When it's time to study, gather everything you've flagged into a guide.

About this title

About the Author:

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world's leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Review:

"MindTap's greatest strengths are the progress tracking and the ability to add [your own] materials that are gradable."

"I'm convinced that the higher course ratings and grades were, in large part, a result of students' engagement. It was an unmitigated success."

"Almost across the board, students using MindTap improved on the main learning objectives of the class ...I've never seen any results like this."

"MindTap was very useful - it was easy to follow and everything was right there."

"I'm definitely more engaged because of MindTap."

About this edition

• Publisher: Cengage Learning
• Publication date: 2016
• ISBN 10: 1305586921
• ISBN 13: 9781305586925
• Binding: Printed Access Code