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Bundle: Business Marketing Management B2B, Loose-Leaf Version, 12th + MindTap Marketing, 1 term (6 months) Printed Access Card
Synopsis
Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Business Marketing Management B2B 12th, and access to MindTap Marketing for 1 term (6 months) via printed access card. With a single login for MindTap, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! Manage your time and workload without the hassle of heavy books: the MindTap Reader keeps all your notes together, lets you print the material, and will even read text out loud.
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About the Author
Michael D. Hutt (PhD, Michigan State University) is the Ford Motor Company Distinguished Professor Emeritus of Marketing at the W. P. Carey School of Business, Arizona State University. He has also held faculty positions at Miami University (Ohio) and the University of Vermont. Dr. Hutt's teaching and research interests are concentrated in the areas of business-to-business marketing and strategic marketing. His current research centers on the marketing-finance interface, particularly the application of financial portfolio theory to customer management. Dr. Hutt's research has been published in the Journal of Marketing, Journal of Marketing Research, MIT Sloan Management Review, Journal of Retailing, Journal of the Academy of Marketing Science, and other scholarly journals. He is also the co-author of Macro Marketing (John Wiley & Sons) and contributing author of Marketing: Best Practices (South-Western).
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- PublisherCengage Learning
- Publication date2016
- ISBN 10 1337496480
- ISBN 13 9781337496483
- BindingProduct Bundle
- LanguageEnglish
- Number of pages338
- Rating
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Bundle: Business Marketing Management B2B, Loose-Leaf Version, 12th + MindTap Marketing, 1 term (6 months) Printed Access Card
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Bundle: Business Marketing Management B2B, Loose-Leaf Version, 12th + MindTap Marketing, 1 term (6 months) Printed Access Card
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Business Marketing Management B2B, Version, 12th Marketing, () [Product ] Hutt, Michael D. and Speh, Thomas W.
ISBN 10: 1337496480
ISBN 13: 9781337496483
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Bundle: Business Marketing Management B2B, Loose-Leaf Version, 12th + MindTap Marketing, 1 term (6 months) Printed Access Card
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Bundle: Business Marketing Management B2B, Loose-Leaf Version, 12th + MindTap Marketing, 1 term (6 months) Printed Access Card
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Bundle: Business Marketing Management B2B, Loose-Leaf Version, 12th + MindTap Marketing, 1 term (6 months) Printed Access Card
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Business Marketing Management B2b + Mindtap Marketing, 1-term Access
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Paperback. Condition: Brand New. 12 pck unb edition. 338 pages. 10.75x8.25x0.75 inches. In Stock. Seller Inventory # 1337496480
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Bundle: Business Marketing Management B2B, Loose-Leaf Version, 12th + MindTap Marketing, 1 term (6 months) Printed Access Card
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Condition: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 1.95. Seller Inventory # 353-1337496480-lkn
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