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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - Softcover

 
9781349140725: How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

Synopsis

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

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About the Author

MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South America, Asia Pacific, the Middle East and Africa.

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Morley, Michael
Published by Palgrave Macmillan, 1998
ISBN 10: 1349140724 ISBN 13: 9781349140725
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ISBN 10: 1349140724 ISBN 13: 9781349140725
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Published by MacMillan, 1998
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals. 172 pp. Englisch. Seller Inventory # 9781349140725

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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South Americ. Seller Inventory # 458458474

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