Identifying Hidden Needs: Creating Breakthrough Products - Softcover

Goffin, K.; Lemke, F.; Koners, U.

Softcover

ISBN 10: 1349305308 ISBN 13: 9781349305308

Publisher: Palgrave MacMillan, 2017

Synopsis

PART I: WHY HIDDEN NEEDS APPROACHES ARE REQUIRED Introduction PART II: TRADITIONAL MARKET RESEARCH METHODS Surveys Focus Groups PART III: INNOVATIVE MARKET RESEARCH METHODS Ethnographic Market Research Ethnographic Market Research - Example Project Repertory Grid Projection, Lead Users and Other Methods Conjoint Analysis PART IV: DESIGNING BREAKTHROUGH PRODUCTS AND SERVICES Designing Breakthrough Products and Services Creating a Culture of Innovation Appendices

Edition details

• Publisher: Palgrave MacMillan
• Publication date: 2017
• Language: English
• ISBN 10: 1349305308
• ISBN 13: 9781349305308
• Binding: Paperback
• Number of pages: 288