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Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs - Softcover
- PublisherPalgrave Macmillan
- Publication date2016
- ISBN 10 134947102X
- ISBN 13 9781349471027
- BindingPaperback
- Edition number1
- Number of pages253
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Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs by Darroch, J. [Paperback ]
Published by
Palgrave Macmillan
(2016)
ISBN 10: 134947102X
ISBN 13: 9781349471027
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Book Description Soft Cover. Condition: new. This item is printed on demand. Seller Inventory # 9781349471027
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Why Marketing to Women Doesn't Work
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Palgrave Macmillan UK Jan 2016
(2016)
ISBN 10: 134947102X
ISBN 13: 9781349471027
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers. 256 pp. Englisch. Seller Inventory # 9781349471027
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Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
Published by
Palgrave Macmillan
(2016)
ISBN 10: 134947102X
ISBN 13: 9781349471027
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Paperback
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Book Description Paperback. Condition: Brand New. 253 pages. 8.50x5.51x0.58 inches. In Stock. Seller Inventory # x-134947102X
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Why Marketing to Women Doesn't Work : Using Market Segmentation to Understand Consumer Needs
Published by
Palgrave Macmillan UK
(2016)
ISBN 10: 134947102X
ISBN 13: 9781349471027
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Taschenbuch
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers. Seller Inventory # 9781349471027
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Why Marketing to Women Doesn\ t Work
Published by
Palgrave Macmillan UK
(2016)
ISBN 10: 134947102X
ISBN 13: 9781349471027
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. A new approach for marketing to women not advocating female friendly strategies but a deeper approach to market segmentation and why gender marketing doesn t always work Half of the population consists of women, and in some markets (like . Seller Inventory # 458466785
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