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Trendology: Building an Advantage through Data-Driven Real-Time Marketing - Softcover

Kerns, C.

 
9781349502424: Trendology: Building an Advantage through Data-Driven Real-Time Marketing
Softcover
ISBN 10: 1349502421 ISBN 13: 9781349502424
Publisher: Palgrave Macmillan, 2016

This specific ISBN edition is currently not available.

Synopsis

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

"synopsis" may belong to another edition of this title.

Publisher
Palgrave Macmillan
Publication date
2016
Language
English
ISBN 10 
1349502421
ISBN 13 
9781349502424
Binding
Paperback
Number of pages
252

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Other Popular Editions of the Same Title

9781137479556: Trendology: Building an Advantage through Data-Driven Real-Time Marketing

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ISBN 10:  1137479558 ISBN 13:  9781137479556
Publisher: Palgrave Macmillan, 2014
Hardcover