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Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company - Softcover

Johnston, Norm

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9781349552917: Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company
Softcover
ISBN 10: 1349552917 ISBN 13: 9781349552917
Publisher: Palgrave Macmillan, 2014

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Synopsis

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

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About the Author

Laurent Burman Jeffrey Cole Jim Downing Curtis Hecht Jeffrey Roers Caspar Schlickum Vikesh Shah Nathan Summers Brian Wong

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Publisher
Palgrave Macmillan
Publication date
2014
Language
English
ISBN 10 
1349552917
ISBN 13 
9781349552917
Binding
Paperback
Edition number
1
Number of pages
225
Rating
  • 4.10 out of 5 stars
    10 ratings by Goodreads

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Other Popular Editions of the Same Title

9781137462923: Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company

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ISBN 10:  1137462922 ISBN 13:  9781137462923
Publisher: Palgrave Macmillan, 2015
Hardcover