The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy - Softcover

Forbes, D.

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9781349699377: The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy
Softcover
ISBN 10: 1349699373 ISBN 13: 9781349699377
Publisher: Palgrave Macmillan, 2014

This specific ISBN edition is currently not available.

Synopsis

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

"synopsis" may belong to another edition of this title.

Publisher
Palgrave Macmillan
Publication date
2014
Language
English
ISBN 10 
1349699373
ISBN 13 
9781349699377
Binding
Paperback
Edition number
1
Number of pages
254
Rating
  • 4.10 out of 5 stars
    31 ratings by Goodreads

Other Popular Editions of the Same Title

9781137502032: The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

Featured Edition

ISBN 10:  1137502037 ISBN 13:  9781137502032
Publisher: Palgrave Macmillan, 2015
Hardcover