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- PublisherBloomsbury Visual Arts
- Publication date2020
- ISBN 10 135008977X
- ISBN 13 9781350089778
- BindingPaperback
- Edition number2
- Number of pages176
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Doing Research in Fashion and Dress: An Introduction to Qualitative Methods
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Doing Research in Fashion and Dress: An Introduction to Qualitative Methods by Kawamura, Yuniya [Paperback ]
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Doing Research in Fashion and Dress (Paperback)
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ISBN 10: 135008977X
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Paperback. Condition: new. Paperback. Whether youre investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic.Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics.By contextualizing history, theory and practice Doing Research in Fashion and Dress offers:-A systematic examination of qualitative research methods in fashion studies in social sciences.-A practical guide for anyone wishing to conduct fashion research in academia or in the business world.-An accessible grounding in contemporary fashion studies literature. "First published in Great Britain by Berg 2011"--T.p. verso. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781350089778
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Doing Research in Fashion and Dress: An Introduction to Qualitative Methods
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Softcover. Condition: Good. 2. Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic.Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics.By contextualizing history, theory and practice Doing Research in Fashion and Dress offers:-A systematic examination of qualitative research methods in fashion studies in social sciences.-A practical guide for anyone wishing to conduct fashion research in academia or in the business world.-An accessible grounding in contemporary fashion studies literature. Seller Inventory # SONG135008977X
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