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Synopsis
Standing at the intersection of fan culture, digital technology, and language learning, this book advocates for a transformative shift in language education in the AI age. Introducing the concept of fandom language learning, it illustrates how enthusiasm for specific interests motivates fans to learn languages, resulting in immersive and personalised learning experiences. Tracing the evolution of digital platforms shows how this has become possible thanks to their pivotal role in transforming language learning from a solitary, traditional endeavour into a vibrant, community-driven practice. The authors examine the psychological underpinnings of fandom language learning and how emotional engagement and cultural immersion can help to foster motivation. They also weigh the impact of social media and AI on language learning, emphasising the potential for these technologies to smooth the way for more interactive, engaging, and effective language education. Through a translanguaging approach, they also give new perspectives on the ways in which digital platforms enable learners to transcend linguistic boundaries and how fandom learners can harness creative expression and multilingual engagement. Building on these ideas, Fandom Language Learning also sets out practical guidance for educators on how to use fandom culture to motivate foreign language learning and increase students’ Foreign Language Enjoyment (FLE), envisioning a future where language education is not only more aligned with learners’ passions but also more responsive to the demands of a digital, multilingual world.
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About the Authors
Jieun Kiaer is Professor in Korean Language and Linguistics at the University of Oxford, UK. She is the author of Pragmatic Syntax (2014), Pragmatic Particles: Findings from Asian Languages (2020), Emoji Speak (2023), The Future of Syntax: Asian Perspectives in an AI Age (2023) and Conversing in the Metaverse: The Embodied Future of Online Communication (2024), all published with Bloomsbury Academic.
Alfred W. T. Lo is an Oxford-Wolfson-Marriott doctoral researcher of Applied Linguistics and East Asian Studies at the University of Oxford, UK, where he also teaches Modern Languages at the Oxford University Language Centre. He has worked at the School of English at the University of Hong Kong and the Department of English Language Education at the Education University of Hong Kong, Hong Kong.
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Fandom Language Learning: A Digital Transformation of Language Education in the AI Age (Paperback or Softback)
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Fandom Language Learning
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Paperback. Condition: New. Standing at the intersection of fan culture, digital technology, and language learning, this book advocates for a transformative shift in language education in the AI age. Introducing the concept of fandom language learning, it illustrates how enthusiasm for specific interests motivates fans to learn languages, resulting in immersive and personalised learning experiences. Tracing the evolution of digital platforms shows how this has become possible thanks to their pivotal role in transforming language learning from a solitary, traditional endeavour into a vibrant, community-driven practice. The authors examine the psychological underpinnings of fandom language learning and how emotional engagement and cultural immersion can help to foster motivation. They also weigh the impact of social media and AI on language learning, emphasising the potential for these technologies to smooth the way for more interactive, engaging, and effective language education. Through a translanguaging approach, they also give new perspectives on the ways in which digital platforms enable learners to transcend linguistic boundaries and how fandom learners can harness creative expression and multilingual engagement. Building on these ideas, Fandom Language Learning also sets out practical guidance for educators on how to use fandom culture to motivate foreign language learning and increase students' Foreign Language Enjoyment (FLE), envisioning a future where language education is not only more aligned with learners' passions but also more responsive to the demands of a digital, multilingual world. Seller Inventory # LU-9781350355446
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Fandom Language Learning (Paperback)
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Paperback. Condition: new. Paperback. Standing at the intersection of fan culture, digital technology, and language learning, this book advocates for a transformative shift in language education in the AI age. Introducing the concept of fandom language learning, it illustrates how enthusiasm for specific interests motivates fans to learn languages, resulting in immersive and personalised learning experiences. Tracing the evolution of digital platforms shows how this has become possible thanks to their pivotal role in transforming language learning from a solitary, traditional endeavour into a vibrant, community-driven practice. The authors examine the psychological underpinnings of fandom language learning and how emotional engagement and cultural immersion can help to foster motivation. They also weigh the impact of social media and AI on language learning, emphasising the potential for these technologies to smooth the way for more interactive, engaging, and effective language education. Through a translanguaging approach, they also give new perspectives on the ways in which digital platforms enable learners to transcend linguistic boundaries and how fandom learners can harness creative expression and multilingual engagement. Building on these ideas, Fandom Language Learning also sets out practical guidance for educators on how to use fandom culture to motivate foreign language learning and increase students Foreign Language Enjoyment (FLE), envisioning a future where language education is not only more aligned with learners passions but also more responsive to the demands of a digital, multilingual world. Explores how membership of a fandom can act as pedagogical support to language learning, with an emphasis on how joy facilitates the learning of Korean as a foreign language. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781350355446
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Paperback. Condition: new. Paperback. Standing at the intersection of fan culture, digital technology, and language learning, this book advocates for a transformative shift in language education in the AI age. Introducing the concept of fandom language learning, it illustrates how enthusiasm for specific interests motivates fans to learn languages, resulting in immersive and personalised learning experiences. Tracing the evolution of digital platforms shows how this has become possible thanks to their pivotal role in transforming language learning from a solitary, traditional endeavour into a vibrant, community-driven practice. The authors examine the psychological underpinnings of fandom language learning and how emotional engagement and cultural immersion can help to foster motivation. They also weigh the impact of social media and AI on language learning, emphasising the potential for these technologies to smooth the way for more interactive, engaging, and effective language education. Through a translanguaging approach, they also give new perspectives on the ways in which digital platforms enable learners to transcend linguistic boundaries and how fandom learners can harness creative expression and multilingual engagement. Building on these ideas, Fandom Language Learning also sets out practical guidance for educators on how to use fandom culture to motivate foreign language learning and increase students Foreign Language Enjoyment (FLE), envisioning a future where language education is not only more aligned with learners passions but also more responsive to the demands of a digital, multilingual world. Explores how membership of a fandom can act as pedagogical support to language learning, with an emphasis on how joy facilitates the learning of Korean as a foreign language. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781350355446
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Standing at the intersection of fan culture, digital technology, and language learning, this book advocates for a transformativeshift in language education in the AI age. Introducing the concept of fandom language learning, it illustrates how enthusiasm for specific interests motivates fans to learn languages, resulting in immersive and personalised learning experiences. Tracing the evolution of digital platforms shows how this has become possible thanks to their pivotal role in transforming language learning from a solitary, traditional endeavour into a vibrant, community-driven practice. The authors examine the psychological underpinnings of fandom language learning and how emotional engagement and cultural immersion can help to foster motivation. They also weigh the impact of social media and AI on language learning, emphasising the potential for these technologies to smooth the way for more interactive, engaging, and effective language education. Through a translanguaging approach, they also give new perspectives on the ways in which digital platforms enable learners to transcend linguistic boundaries and how fandom learners can harness creative expression and multilingual engagement. Building on these ideas, Fandom Language Learning also sets out practical guidance for educators on how to use fandom culture to motivate foreign language learning and increase students' Foreign Language Enjoyment (FLE), envisioning a future where language education is not only more aligned with learners' passions but also more responsive to the demands of a digital, multilingual world. Seller Inventory # 9781350355446
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