Synopsis
With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.
Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees.
Features include:
- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.
- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.
- Ethical considerations of the digital consumer landscape, including privacy and data concerns.
- Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.
"synopsis" may belong to another edition of this title.
About the Author
Jean-Eric Pelet is an Associate Professor at IAE Amiens (France). He leads the Consumer Behaviour teaching at Masters level at IAE Amiens, IAE Vannes, EM Normandie, PBS and EMLV. He is also a visiting professor both in France and abroad in England, Poland, Finland, Switzerland and Thailand.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Consumer Behaviour: Understanding Consumers in a Digital...
Stock Image
Consumer Behaviour: Understanding Consumers in a Digital Landscape
Seller: Housing Works Online Bookstore, New York, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Paperback. Seller Inventory # FF4-03056
Seller Image
Consumer Behaviour : Understanding Consumers in a Digital Landscape
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 47224765
Seller Image
Consumer Behaviour : Understanding Consumers in a Digital Landscape
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 47224765-n
Seller Image
Consumer Behaviour: Understanding Consumers in a Digital Landscape (Paperback or Softback)
Published by
Kogan Page 3/25/2025, 2025
ISBN 10: 1398618616
ISBN 13: 9781398618619
New
Paperback or Softback
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Paperback or Softback. Condition: New. Consumer Behaviour: Understanding Consumers in a Digital Landscape. Book. Seller Inventory # BBS-9781398618619
Stock Image
Consumer Behaviour
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9781398618619
Buy New
US$ 58.92
Shipping:
US$ 6.59
From United Kingdom to U.S.A.
Quantity: 15 available
Seller Image
Consumer Behaviour
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include:- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.- Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking. Seller Inventory # LU-9781398618619
Buy New
US$ 71.91
Shipping:
FREE
From United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Consumer Behaviour (Paperback)
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include: - Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement. - Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design. - Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking. Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781398618619
Seller Image
Consumer Behaviour : Understanding Consumers in a Digital Landscape
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 47224765-n
Buy New
US$ 58.91
Shipping:
US$ 19.70
From United Kingdom to U.S.A.
Quantity: 18 available
Stock Image
Consumer Behaviour: Understanding Consumers in a Digital Landscape
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 394398440
Buy New
US$ 72.45
Shipping:
US$ 8.54
From United Kingdom to U.S.A.
Quantity: 3 available
Stock Image
Consumer Behaviour: Understanding Consumers in a Digital Landscape
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # V9781398618619
Buy New
US$ 69.30
Shipping:
US$ 12.10
From Ireland to U.S.A.
Quantity: Over 20 available