Items related to Using Creativity and Data in Marketing: Unlocking Creative...
Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination - Softcover
Synopsis
How can marketing leaders leverage data and creativity to deliver measurable business results?
Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes and Bose, the book offers exclusive data-led, decision-making frameworks grounded in real-world success.
You'll learn how to:
- Access expert interviews revealing actionable leadership lessons
- Master strategic tools to translate data into creative breakthroughs
- Understand governance and financial impact of data-driven marketing
- Anticipate industry trends with informed, big-picture thinking
- Drive measurable ROI through data-informed, innovative campaigns
Designed for senior marketers and executives, this book empowers you to lead marketing transformation with authority and clarity, ensuring every decision delivers tangible results.
Themes include: strategic models, expert interviews, ROI, data-led decision making, leadership, financial impact, industry trends
"synopsis" may belong to another edition of this title.
About the Author
Tom Ollerton is the founder of Automated Creative, the creative effectiveness platform who have optimised over 6 billion impressions globally for companies such as MARS, P&G, Diageo and McDonalds. Based in London, UK, he is the host of the Shiny New Object podcast and Advertisers Watching Ads series. He has appeared at MAD//Fest for the last 3 years and was a Juror for the World Federation of Advertisers Marketer of the Year Award 2023. He has spoken at conferences such as Performance Marketing World Unlocked, AdWeek and Social Media Week and is a popular podcast guest.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Using Creativity and Data in Marketing: Unlocking Creative...
Stock Image
Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination
Seller: HPB-Emerald, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_450944391
Stock Image
Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination
Seller: Strand Book Store, ABAA, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Seller Inventory # 3861025
Stock Image
Using Creativity and Data in Marketing : Unlocking Creative Value With Insight and Imagination
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 47424560-n
Stock Image
Using Creativity and Data in Marketing (Paperback)
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies. It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots. They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity. From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world. Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781398619258
Seller Image
Using Creativity and Data in Marketing
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. How can marketing leaders leverage data and creativity to deliver measurable business results?Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes and Bose, the book offers exclusive data-led, decision-making frameworks grounded in real-world success.You'll learn how to: - Access expert interviews revealing actionable leadership lessons- Master strategic tools to translate data into creative breakthroughs- Understand governance and financial impact of data-driven marketing- Anticipate industry trends with informed, big-picture thinking- Drive measurable ROI through data-informed, innovative campaignsDesigned for senior marketers and executives, this book empowers you to lead marketing transformation with authority and clarity, ensuring every decision delivers tangible results.Themes include: strategic models, expert interviews, ROI, data-led decision making, leadership, financial impact, industry trends. Seller Inventory # LU-9781398619258
Buy New
US$ 41.82
Free Shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Using Creativity and Data in Marketing : Unlocking Creative Value With Insight and Imagination
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 47424560
Seller Image
Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination (Paperback or Softback)
Published by
Kogan Page 9/30/2025, 2025
ISBN 10: 1398619256
ISBN 13: 9781398619258
New
Paperback or Softback
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Paperback or Softback. Condition: New. Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination. Book. Seller Inventory # BBS-9781398619258
Stock Image
Using Creativity and Data in Marketing
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9781398619258
Buy New
US$ 41.46
US$ 6.78 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 15 available
Stock Image
Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination (eng)
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Seller rating 5 out of 5 stars
Condition: new. Seller Inventory # AAKFJ8DWVI
Buy New
US$ 43.10
US$ 7.84 shipping
Ships from Italy to U.S.A.
Ships from Italy to U.S.A.
Quantity: Over 20 available
Seller Image
Using Creativity and Data in Marketing
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. How can marketing leaders leverage data and creativity to deliver measurable business results?Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes and Bose, the book offers exclusive data-led, decision-making frameworks grounded in real-world success.You'll learn how to: - Access expert interviews revealing actionable leadership lessons- Master strategic tools to translate data into creative breakthroughs- Understand governance and financial impact of data-driven marketing- Anticipate industry trends with informed, big-picture thinking- Drive measurable ROI through data-informed, innovative campaignsDesigned for senior marketers and executives, this book empowers you to lead marketing transformation with authority and clarity, ensuring every decision delivers tangible results. Themes include: strategic models, expert interviews, ROI, data-led decision making, leadership, financial impact, industry trends. Seller Inventory # LU-9781398619258