Marketing Strategy: Implementing and Measuring a Successful Marketing Strategy - Hardcover

Tiffany, Jenna

Hardcover

ISBN 10: 1398621749 ISBN 13: 9781398621749

Publisher: Kogan Page, 2025

Synopsis

WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition)
WINNER: Business Book Awards 2022 - Sales & Marketing category (first edition)
How can senior marketing leaders develop and implement a proven strategy to deliver measurable results?

Marketing Strategy offers a clear, authoritative framework designed for senior professionals seeking to lead with confidence in a rapidly evolving marketing landscape. In this new edition, Jenna Tiffany incorporates the latest insights on Generative AI and features expert perspectives from global brands like Disney. It provides proven strategic models and tools for informed decision-making, helping leaders navigate governance, financial impact and industry trends to deliver sustained business growth.

You'll learn how to:
- Master key models to analyze the marketing environment strategically
- Implement adaptable frameworks across industries with step-by-step guidance
- Leverage real-world examples and expert interviews for actionable insights
- Measure and optimize marketing success using data-led decision making
- New to this edition: Generative AI, new real-world examples and perspectives, online resources - PowerPoint slides

Developed for senior marketing executives, this guide equips you to lead strategy development that aligns with organizational goals and delivers clear ROI.


Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Industry trends

About this title

About the Author

Jenna Tiffany, based in London, UK and Lisbon, Portugal is Founder and Strategy Director at marketing agency Let'sTalk Strategy and is recognized as one of the top 50 marketers to follow in the world. A Chartered Marketer and awarded fellow of the IDM, she has worked with brands such as Shell, Hilton and World Duty-Free, and is an elected member of the prestigious DMA UK Email Marketing Council. Jenna Tiffany is also an international conference speaker, qualified teacher and a thought-leader on marketing trends.

Edition details

• Publisher: Kogan Page
• Publication date: 2025
• Language: English
• ISBN 10: 1398621749
• ISBN 13: 9781398621749
• Binding: Hardcover
• Edition number: 2
• Number of pages: 360