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Repackaging Christianity: Alpha and the building of a global brand - Hardcover

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9781399801515: Repackaging Christianity: Alpha and the building of a global brand
  • PublisherHodder Faith
  • Publication date2022
  • ISBN 10 1399801511
  • ISBN 13 9781399801515
  • BindingHardcover
  • LanguageEnglish
  • Number of pages320
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    • 3.81 out of 5 stars
      26 ratings by Goodreads

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9781399801539: Repackaging Christianity: Alpha and the building of a global brand

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Atherstone, Andrew
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hardcover. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL10113826

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Atherstone, Andrew
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Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.23. Seller Inventory # 1399801511-2-3

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Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 1.23. Seller Inventory # 353-1399801511-vrg

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Atherstone, Andrew
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Andrew Atherstone
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Hardcover. Condition: new. Hardcover. The story of Alpha is of major significance for understanding the place of religious faith in the modern world, but that story has never been told - until now.Since its launch in 1993, the Alpha movement has evolved from 'supper party evangelism' in the Kensington suburbs into a global brand of Christian outreach. Today, over a million people attend Alpha every year, but the history of its rise to popularity has never been documented. What caused such spiritual renewal in an age of scepticism? And what propelled Alpha into a phenomenon that is recognised across the globe?Alpha is far more than an introductory course to Christianity. At the core of its brand identity is a 'repackaging' of the Christian message for contemporary audiences. Innovation and cultural adaptability are built into Alpha's DNA, one of the chief reasons for its longevity and influence. Nimbly utilising the multimedia and digital revolutions, it has contextualised into cultures and languages across the planet. And led by charismatic, savvy individuals, it has attracted people from across the social spectrum, making waves in national media.Andrew Atherstone leaves no stone unturned as he presents this fascinating history. With exclusive access to original archives, Atherstone recounts the miraculous stories of HTB's early years, the first full account of Nicky Gumbel's conversion, and the strategic decisions that launched Alpha onto the global stage of Christian influence. With sharp historical analysis, Andrew Atherstone uncovers the story of Christian resurgence in our contemporary age. A history of the Alpha movement - how 'God's own spin doctor' repackaged Christianity for a contemporary age. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781399801515

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