Book Description Paperback. Condition: new. Paperback. The story of Alpha is of major significance for understanding the place of religious faith in the modern world, but that story has never been told - until now.Since its launch in 1993, the Alpha movement has evolved from 'supper party evangelism' in the Kensington suburbs into a global brand of Christian outreach. Today, over a million people attend Alpha every year, but the history of its rise to popularity has never been documented. What caused such spiritual renewal in an age of scepticism? And what propelled Alpha into a phenomenon that is recognised across the globe?Alpha is far more than an introductory course to Christianity. At the core of its brand identity is a 'repackaging' of the Christian message for contemporary audiences. Innovation and cultural adaptability are built into Alpha's DNA, one of the chief reasons for its longevity and influence. Nimbly utilising the multimedia and digital revolutions, it has contextualised into cultures and languages across the planet. And led by charismatic, savvy individuals, it has attracted people from across the social spectrum, making waves in national media.Andrew Atherstone leaves no stone unturned as he presents this fascinating history. With exclusive access to original archives, Atherstone recounts the miraculous stories of HTB's early years, the first full account of Nicky Gumbel's conversion, and the strategic decisions that launched Alpha onto the global stage of Christian influence.With sharp historical analysis, Andrew Atherstone uncovers the story of Christian resurgence in our contemporary age. A history of the Alpha movement - how 'God's own spin doctor' repackaged Christianity for a contemporary age. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781399801539

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Repackaging Christianity

Andrew Atherstone

Published by John Murray Press 2023-04-13, London (2023)

ISBN 10: 1399801538 ISBN 13: 9781399801539

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Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9781399801539

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Repackaging Christianity: Alpha and the building of a global brand

Andrew Atherstone

Published by Hodder & Stoughton (2024)

ISBN 10: 1399801538 ISBN 13: 9781399801539

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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781399801539

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Repackaging Christianity: Alpha and the building of a global brand

Atherstone, Andrew

Published by Hodder & Stoughton (2023)

ISBN 10: 1399801538 ISBN 13: 9781399801539

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Book Description paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # 9781399801539-GDR

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