Flip: How to Turn Everything You Know on Its Head---and Succeed Beyond Your Wildest Imaginings

Sheahan, Peter

ISBN 10: 1400107180 ISBN 13: 9781400107186

Publisher: Tantor Audio, 2008

Synopsis

"Business today requires new perspectives," argues Peter Sheahan, one of the youngest and fastest-rising international consultants. In Flip, he shows that to succeed in a small-world economy, companies must distinguish themselves by finding a new way of doing business, one that systematically reexamines every single aspect of running a company.

Flip reveals what the superstars of modern business have in common: an ability to "flip"-to think counterintuitively and then act boldly, with no regard for business-as-usual conventions. The only rule: there are no rules. Those who heed his proven advice will be well placed to join other "flipstars," including entrepreneurs Richard Branson and Rupert Murdoch and such visionary corporations as Google, Toyota, and Apple. But those who run with the pack and stick to the business school curriculum will find themselves perilously left behind.

Presenting perennial wisdom in a fresh new way, Sheahan teaches today's decision makers how to embrace change and successfully operate in an economy that runs on new ideas.

About this title

About the Author:

Not yet thirty years old, Peter Sheahan is globally recognized as a leading expert in workforce trends and generational change.

From Publishers Weekly:

Sheahan, consultant and Young Turk of the business world, turns conventional wisdom around to discover marketing techniques effective with today's younger consumers, "who can't go to the toilet without phoning five of their friends." Sheahan puts forth business model-shattering concepts like gaining control by giving it up: allowing customers, networks and rank-and-file employees to improve products through feedback, interaction and inclusiveness. He even "flips"conventional thinking on outsourcing: "It is one thing to make products or do the paperwork for the world cheaply, and it is another entirely to innovate, design and sell goods and services to the world's advanced consumer markets." Sheahan illustrates his points convincingly with examples pulled from the business headlines, though some of his ideas may strike readers as overly dramatic and hard to follow, like putting as much effort into staff satisfaction as into customer satisfaction. Elsewhere, readers will find business fundamentals updated ("absolutely, positively sweat the small stuff" and "you've got to be fast, good, cheap, and more!"), and increasingly familiar lessons on exploiting a niche ("Mass-market success: Find it on the fringe"). Business owners and decision makers trying to capture the hearts and minds of today's younger consumers will find this a helpful guide.
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About this edition

• Publisher: Tantor Audio
• Publication date: 2008
• ISBN 10: 1400107180
• ISBN 13: 9781400107186
• Binding: Audio CD