The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth - Softcover

Jantsch, John

  • 4.02 out of 5 stars
    61 ratings by Goodreads
 
9781400224777: The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
Softcover
ISBN 10: 1400224772 ISBN 13: 9781400224777
Publisher: HarperCollins Leadership, 2021

Synopsis

A step-by-step system for creating customers and clients for life.

In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.

The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.

In this book, you will learn:

  • Why strategy must come before tactics.
  • How to narrow your focus and choose only ideal customers.
  • Why no one wants what you sell – and what they actually want.
  • How to use story and narrative as the voice of strategy.
  • How to construct the perfect customer journey.
  • How to grow your business with your customers.

 

This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer.

The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.

"synopsis" may belong to another edition of this title.

About the Author

John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.

"About this title" may belong to another edition of this title.

Publisher
HarperCollins Leadership
Publication date
2021
Language
English
ISBN 10 
1400224772
ISBN 13 
9781400224777
Binding
Paperback
Number of pages
224
Rating
  • 4.02 out of 5 stars
    61 ratings by Goodreads