Treat Your Customers: Thirty Lessons On Service and Sales That I Learned at My Family's Dairy Queen Store

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9781401301989: Treat Your Customers: Thirty Lessons On Service and Sales That I Learned at My Family's Dairy Queen Store
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A successful Fortune 500 corporate executive shares the secrets of great customer service that he learned from working at his family's Dairy Queen(R) store

Customer service is the cornerstone of every successful business, and in Treat Your Customers, corporate businessman Bob Miglani reveals winning strategies for sales and service using anecdotes and analogies from his experiences working at his family's Dairy Queen(R) store.

Miglani cuts to the essence of what makes great customer service by sharing clear, concise techniques and guidelines for coping with angry customers, minimizing stress, and making customer service providers feel great about doing their jobs. Both charming and educational, Treat Your Customers will appeal to any business owner, manager, or corporate employee who wants to enhance sales, motivate employees, and keep customers coming back.

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About the Author:

Bob Miglani has been working in a Fortune 500 Company for the last 13 years, where he has had positions of increasing responsibility leading into his current role as Senior Director of Public Affairs. A well respected leader in his field, he has been at the forefront of identifying and embracing new and emerging customers and developing innovative partnerships. He continues to serve a different type of customer in his spare time on the weekends and some holidays at his family's Dairy Queen restaurant which he has helped manage for over 20 years.

From Publishers Weekly:

Miglani, a fortune 500 executive, attributes much of his success to managing his family's Dairy Queen for 21 years. Here, he shares the lessons he learned, including "once in a while, taste your own ice cream," (try out the customer experience) and "check the weather before you order" (study consumer preferences and economic trends). Although the book can be predictable, light-hearted examples, like an illustration of the importance of product consistency using the difficult task of getting the height of an ice cream cone just right, make a refreshing medium for business advice. Unified around his eighth lesson, "never forget the plain old vanilla," Miglani shows how satisfying simple advice in a simple package can be.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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