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Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple) - Hardcover

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Synopsis

Why are the instruction manuals for cell phones incomprehensible?
Why is a truck driver's job as hard as a CEO's?
How can 10 percent of every medical dollar cure 90 percent of the world's disease?
Why do bad teams win so many games?

Complexity, as any scientist will tell you, is a slippery idea. Things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly...

About the Author

Jeffrey Kluger joined TIME Magazine in 1996, mainly writing science stories, and was named a senior writer in 1998. With astronaut Jim Lovell, he wrote Lost Moon: The Perilous Voyage of Apollo 13, on which the 1995 movie Apollo 13 movie was based. He's written several other books, most recently Splendid Solution, which is about Jonas Salk and the polio vaccine. Mr. Kluger and two other...

From Publishers Weekly

Frustrated by the traffic on narrow bridges? Stunned by the number of buttons on a remote control? Saddened by the lack of basic medical care in the developing world? Kluger (Splendid Solutions) makes the modern world comprehensible, analyzing social and technological systems to reveal that things that seem complicated can be preposterously simple; things that seem simple can be dizzyingly complex. He compares cells to cities to...

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  • PublisherGrand Central Publishing
  • Publication date2008
  • ISBN 10 1401303013
  • ISBN 13 9781401303013
  • BindingHardcover
  • LanguageEnglish
  • Edition number1
  • Number of pages336
  • Rating
    • 3.27 out of 5 stars
      653 ratings by Goodreads

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