Exploring Package Design (Design Exploration)

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9781401872175: Exploring Package Design (Design Exploration)
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Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.

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About the Author:

Chuck Groth is an Assistant Professor of Graphic Communications at Meramec College in St. Louis, where he teaches graphic design, drawing for graphics, illustration, and package design. A graphic artist since 1978, he has worked on staff at the Kansas City Star, the Wichita Eagle, and the St. Louis Post-Dispatch and is Director of Groth Graphic Design, a design and illustration studio.

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Chapter One: What is package design? Chapter Two: Understanding Board Tools and Techniques Chapter Three: Communicating Across Multiple Surfaces Chapter Four: Creating Convincing Mock-ups Chapter Five: Reproducing 'special processes' for package mock-ups Chapter Six: An introduction to patterns Chapter Seven: Selling your package: The Point of Purchase Display Chapter Eight: Marketing yourself as a package designer Chapter Nine: Conclusion

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