Power Sales Words: How to Write It, Say It And Sell It With Sizzle - Softcover

Oliver, Vicky

Softcover

ISBN 10: 140220650X ISBN 13: 9781402206504

Publisher: Sourcebooks, 2006

Synopsis

In today's fast-paced market, copywriters have approximately three seconds to grab--and keep--a reader's attention. Power Sales Words is the only reference you need help write attention-grabbing and powerful headlines.

Whether you're an advertising copywriter, an account executive, marketing director, editor, publicist, salesperson, job hunter or entrepreneur, Power Sales Words will help you hook your target immediately.

Power Sales Words includes:
-- How-to advice on writing copy
-- Hundreds of lists of essential sales words
-- Dozens of attention-grabbing headlines
-- Questions that get your target's attention

Packed full of synonyms guaranteed to solve any word problem and creative phrases that will make an impact, Power Sales Words is a must-have shelf reference for all writers.

About this title

About the Author:

Vicky Oliver, author of 301 Smart Answers to Tough Interview Questions, is an award-winning copywriter with X years of experience at brand-name, top-tier advertising agencies in Manhattan. Ms. Oliver has written extensively about unemployment and the job search and her numerous articles have appeared in the New York Times "Job Market" section, Adweek magazine, and on Crain's New York Business website. She lives in New York City.

About this edition

• Publisher: Sourcebooks
• Publication date: 2006
• ISBN 10: 140220650X
• ISBN 13: 9781402206504
• Binding: Paperback
• Edition number: 1
• Number of pages: 280