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A Handbook of Marketing Mathematics: with automatic spreadsheets for Quantitative Marketing - Hardcover
Synopsis
A Handbook of Marketing Mathematics explains twenty areas in marketing. The first area is marketing cost. This looks at accounting in marketing, budgeting, costs and credit sales. The second area looks at consumer behavior. This includes customer satisfaction and consumer attitude. The third section looks at marketing ratios which include marketing activity ratios, marketing leverage, market liquidity ratio, market profitability, and productivity ratios. The fourth area, market attractiveness, looks at market potential and market forecast. The fifth part. market strategy, looks at marketing research and target marketing. The sixth part looks at the 4 product, pricing, promotion, place. Marketing math examples illustrate each area.
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Buch. Condition: Neu. A Handbook of Marketing Mathematics | with automatic spreadsheets for Quantitative Marketing | Rowland Chidomere | Buch | Gebunden | Englisch | 2003 | 1st Book Library | EAN 9781403342713 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 102499220
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