The Visionary Package by Herb Meyers and Richard Gerstman - Hardcover

Herbert M. Meyers; Richard Gerstman

Hardcover

ISBN 10: 1403906777 ISBN 13: 9781403906779

Publisher: Palgrave Macmillan, 2004

Synopsis

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.

About this title

About the Author:

HERBERT M. MEYERS is the retired founding partner of Gerstman+Meyers, a leading Brand Identity and Design Consultancy servicing Fortune 500 clients worldwide. He is a leading branding practitioner and past president of Package Design Council International and recipient of numerous design awards. Herbert Meyers was the first ever to receive the organization's PDC Award for Life time Packaging Excellence and Leadership.

RICHARD GERSTMAN is Chairman of Interbrand US, the world's leading brand consultancy and founding partner of Gerstman+Meyers, with Herbert Meyers. He has worked with international corporate clients including some of the world's leading companies and won numerous design awards and holds several design and utility patents. He is a member of the Brand Design Association, and a frequent lecturer on marketing and packaging issues.

Review:

'The Visionary Package will inspire marketers and designers to 'let their imagination soar' to achieve new, unique and visionary concepts in both product development and the packaging of these products.' - Tim Canning, Vice President, Retail Marketing, McKesson Corporation

'The Visionary Package does an excellent job of making readers take a second look at the shopping environment they so often take for granted. The Visionary Package is a must read for marketers as well as members, and future members, of the design community.' - Elliot Young, Chairman, Perception Research Services International

'Even though I have been working in the area of branding and packaging since 1987, I learned something new in every chapter of The Visionary Package. Business professionals and students will gain insights into how visionary packaging decisions enable brands to meet critical consumer requirements, be noticed in the competitive retail environment, and build memorable brand equity to become the long-lived brands people value and trust.' - Hope Bober Corrigan, The Sellinger School of Business and Management, Loyola College in Maryland, USA

About this edition

• Publisher: Palgrave Macmillan
• Publication date: 2004
• ISBN 10: 1403906777
• ISBN 13: 9781403906779
• Binding: Hardcover
• Number of pages: 256