Synopsis
Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develops stra
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About the Authors
Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research.
Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.
Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.
Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research. Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.
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Innovation Management: Strategy and Implementation Using the Pentathlon Framework
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Condition: Muy bueno. : Este libro práctico, diseñado principalmente para estudiantes de MBA y cursos de formación ejecutiva, presenta un nuevo marco de 'pentatlón' para discutir temas clave. Los autores proporcionan herramientas pragmáticas para la gestión eficaz de la innovación y desarrollan estrategias para mejorar el rendimiento tanto en empresas de servicios como de fabricación. EAN: 9781403912602 Tipo: Libros Categoría: Negocios y Economía Título: Innovation Management Autor: Keith Goffin| Rick Mitchell Editorial: Palgrave Macmillan Idioma: en Páginas: 432 Formato: tapa blanda. Seller Inventory # Happ-2025-12-05-37df0c47
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