Synopsis
Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develops stra
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About the Authors
Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research.
Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.
Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.
Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research. Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.
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Innovation Management: Strategy and Implementation Using the Pentathlon Framework
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