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Innovation Management: Strategy and Implementation using the Pentathlon Framework - Softcover

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9781403912602: Innovation Management: Strategy and Implementation using the Pentathlon Framework

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Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develops stra

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About the Authors

Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research.

Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.


Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research. Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.

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9780230205826: Innovation Management: Strategy and Implementation using the Pentathlon Framework, Second Edition

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ISBN 10:  0230205828 ISBN 13:  9780230205826
Publisher: Palgrave Macmillan, 2010
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ISBN 10: 1403912602 ISBN 13: 9781403912602
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Paperback. Condition: Very Good. Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003263138

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Paperback. Condition: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 1454951

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