Items related to Key Concepts in Business Practice
Synopsis
Key Concepts in Business Practice is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what business practice is all about. It will be especially useful as a revision aid.
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About the Author
JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.
JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.
"About this title" may belong to another edition of this title.
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Key Concepts in Business Practice
Published by
Palgrave Macmillan Limited, 2004
ISBN 10: 1403915318
ISBN 13: 9781403915313
Used
Softcover
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Key Concepts in Business Practice
Published by
Palgrave Macmillan Limited, 2004
ISBN 10: 1403915318
ISBN 13: 9781403915313
Used
Softcover
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Key Concepts in Business Practice (Palgrave Key Concepts)
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