Synopsis
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.
"synopsis" may belong to another edition of this title.
About the Author
ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.
ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.
"About this title" may belong to another edition of this title.
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Mastering the Globalization of Business (Master Series (Business), 12)
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Mastering the Globalization of Business (Master Series (Business))
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Mastering the Globalization of Business
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781403921499. Seller Inventory # 9402452
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Mastering The Globalization Of Business
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MASTERING THE GLOBALIZATION OF BUSINESS
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Mastering the Globalization of Business
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Mastering The Globalization Of Business
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Mastering the Globalization of Business
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Mastering the Globalization of Business (Paperback or Softback)
Published by
Bloomsbury Publishing PLC 7/1/2005, 2005
ISBN 10: 1403921490
ISBN 13: 9781403921499
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Mastering the Globalization of Business (Paperback)
Published by
Bloomsbury Publishing PLC, Gordonsville, 2004
ISBN 10: 1403921490
ISBN 13: 9781403921499
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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
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Paperback. Condition: new. Paperback. The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding. The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781403921499