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A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact―from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world―they were the ones to create the buzz around "übersexuals" and "metrosexuals"―to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.
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From the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of Next show how the role of men has evolved and what it means for business and our culture. This is a revealing exploration of a market in flux--comprising half the population of the world--men. The authors show that the new definition of male is a result of complex social, biological, and economic influences that will revolutionize how we define and reach the "new" male market.
* From the team that created the buzz around the word "metrosexual"
* Businesses--from automobiles to cosmetics--are implicated in this change
* The flipside of Faith Popcorn's EVEolution
From the Inside Flap:
* From the team that created the buzz around the word "metrosexual"
* Businesses--from automobiles to cosmetics--are implicated in this change
* The flipside of Faith Popcorn's EVEolution
"We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed."--Sergio Zyman, author of The End of Marketing As We Know It and, most recently, Renovate Before You Innovate
"There is a change going on in how masculinity is defined. The Future of Men will be critical for anyone who needs to understand the trends that are shaping the new man."--Lothar Reiff, Creative Director, Hugo Boss
Praise for Next:
"Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--Publishers Weekly
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- PublisherSt. Martin's Griffin
- Publication date2006
- ISBN 10 1403975485
- ISBN 13 9781403975485
- BindingPaperback
- Number of pages256
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact-from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world-they were the ones to create the buzz around 'übersexuals' and 'metrosexuals'-to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market. Seller Inventory # 9781403975485
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorrnrnMarian Salzman, Ira Matathia, and Ann O ReillyInhaltsverzeichnisIntroduction * The Great Gender Shift * Me Tarzan, You Jane--The Biology of Gender * What Is Masculinity? * Beyond Metrosexualmani. Seller Inventory # 447557103
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