Synopsis
This text pulls together a broad range of contrasting perspectives on strategy in a form that can be used for advanced undergraduate and MBA-level teaching. Building on prior knowledge of strategic decision making, it complements general strategy texts by providing an umbrella view of the multi-dimensional nature of strategic management. Featuring expert contributions, the discussion of each perspective is enhanced by the extensive use of empirical case examples.
Companion Website: http://www.palgrave.com/business/ambrosini/
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About the Author
VERONIQUE AMBROSINI is a Lecturer in Strategic Management at Cranfield School of Management. Her research interests include the resource-based theory of the firm, tacit knowledge, organisational routines and competitive advantage.
MARK JENKINS is Professor of Competitive Strategy and Deputy Research Director at Nottingham University Business School. His research interests focus on the areas of competitive strategy, knowledge and innovation.
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