Items related to Market-Driven Management, Second Edition: Strategic...
Synopsis
Taking a market orientation approach, the author challenges the traditional concept of the 4 Ps and the "functional" role of marketing departments. The author enlarges the market definition to embrace all the key market players, to include competitors, distributors and prescribers as well as the various customer groups in the wider macro-marketing environment. In addition, the author examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level.
Companion Website: http://www.palgrave.com/business/lambin/index.html
"synopsis" may belong to another edition of this title.
About the Author
JEAN-JACQUES LAMBIN is Professor of Market-Driven Management at the Universita degli Studi di Milano, Bicocca. RUBEN CHUMPITAZ is an Associate Professor at IESEG at the University of Lille, France. ISABELLE SCHUILING is an Associate Professor at the School of Management, Universite Catholique de Louvain, Belgium.
"About this title" may belong to another edition of this title.
Search results for Market-Driven Management, Second Edition: Strategic...
Stock Image
Market-Driven Management : Strategic and Operational Marketing
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 2nd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 16381225-20
Buy Used
US$ 7.08
US$ 6.76 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Market-Driven Management : Strategic and Operational Marketing
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 2nd Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 39816843-6
Buy Used
US$ 7.08
US$ 6.76 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Market-Driven Management, Second Edition: Strategic and Operational Marketing
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-258-613
Buy Used
US$ 6.63
US$ 19.13 shipping
Ships from France to U.S.A.
Ships from France to U.S.A.
Quantity: 1 available
Stock Image
Market-Driven Management, Second Edition: Strategic and Operational Marketing
Seller: Basi6 International, Irving, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT25-403871
Stock Image
Market Driven Management: Strategic and Operational Marketing (Volume 2)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. Volume 2. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9781403998521. Seller Inventory # 9862968
Buy Used
US$ 36.64
US$ 18.39 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Market-Driven Management
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 6836568
Buy New
US$ 59.98
US$ 8.79 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Market-Driven Management
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. 2nd Edition. Seller Inventory # 262092679
Stock Image
Market-Driven Management
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 182092685
Buy New
US$ 70.10
US$ 11.54 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: 1 available