International Media Studies - Hardcover

McMillin, Divya

Hardcover

ISBN 10: 1405118091 ISBN 13: 9781405118095

Publisher: Wiley-Blackwell, 2007

Synopsis

International Media Studies is a bold introduction to the field that focuses on a de-centering of media epistemology to represent a more thorough world-view.

• A comprehensive textbook exploring the current state of media studies as it is being practised across the world
• Takes discussions about media studies beyond other textbooks, by situating the subject firmly in an international context appropriate to the globalized, 21st century
• Surveys our reception of a wide variety of media content and formats including television, magazines, fiction, newspapers, and popular music
• Considers both theoretical and much-needed ethnographic perspectives on media studies
• Showcases global and local media patterns in a variety of countries around the world, including examples from Asia, Africa, and Latin America

About this title

Book Description

International Media Studies is a bold introduction to the field that urges media studies in a new, more nuanced direction. By situating it firmly in an international context appropriate to the networked, globalized, 21st century, this text moves beyond the binarisms of "the West and the Rest," and surveys reception of a wide variety of media content and formats such as television, magazines/fiction, newspaper, popular music; and considers both theoretical and much-needed ethnographic perspectives.This volume showcases global media patterns and local flows in a variety of countries around the world, and through the theoretical prisms of hybridism and post colonialism. This text asserts concerns about overlapping narratives of global, national, and local identities in a welcome summary of audience/reception scholarship that breaches the Western media context: in locales such as Egypt, South East Asia, China, Taiwan, and Tibet.A comprehensive survey of the current state of media studies as it is being practiced across the world; International Media Studies is a book that, once and for all, demands a de-centering of media epistemology from the imperial cores of knowledge production.

From the Back Cover

International Media Studies is a bold approach to the field that situates media studies within the international context of the networked, globalized twenty-first century. Moving beyond the idea of the West and the Rest, this volume introduces audience/reception research from areas that have been previously underrepresented in media studies, such as the Middle East,South Asia, and Greater China.

Using postcolonial theory, it addresses the issues of the overlapping narratives of global, national, and local identities; and showcases global media patterns from a range of countries around the world. The text surveys the reception of a wide variety of media content and formats including television, cinema, magazines, and popular music. It addresses theoretical concepts such as hybridity and methods such as ethnography. International Media Studies is a comprehensive assessment of the state of media studies as it is being practiced throughout the world.

About this edition

• Publisher: Wiley-Blackwell
• Publication date: 2007
• ISBN 10: 1405118091
• ISBN 13: 9781405118095
• Binding: Hardcover
• Edition number: 1
• Number of pages: 280