Items related to Managerial Economics

Managerial Economics - Softcover

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9781405160476: Managerial Economics

Synopsis

Now in its third edition, this highly readable, non-technical introduction to the essential microeconomic principles is perfect for business managers. The new edition retains its global focus and economic rigor, with an emphasis on the role of information in decision-making. The text has been extensively updated and rewritten to include new and recent cases and examples from a multitude of countries and economic systems, applied to managerial situations. Utilizing economic analysis to spotlight topics in accounting, finance, human resources, and marketing, Managerial Economics, 3e employs a simple, pedagogic model, providing the most up-to-date and relevant foundation in the field.

  • Written for managers rather than economists
  • Each chapter begins with a real-world mini-case. Chapters are reinforced with progress checks, review questions, and discussion questions
  • New coverage of oligopoly, time value of money, behavioral economics, experience curve, R&D strategy, and more
  • Uses mathematics only where necessary
  • Extensive online resources are available at http://www.comp.nus.edu.sg/~ipng/mecon.htm including updates to the book, PowerPoint slides, an Instructor’s Manual, and answers to discussion questions
  • A wiki site at http://manecon.pbwiki.com/ provides additional examples as well as contributions from readers and instructors

"synopsis" may belong to another edition of this title.

Book Description

Now in its third edition, this highly readable, non-technical introduction to the essential microeconomic principles needed by business managers retains its global focus and economic rigor, and has been extensively updated and rewritten to include new and recent cases and examples from a multitude of countries and economic systems, applied to managerial situations. Written for managers rather than economists, this text uses mathematics strictly where it is absolutely necessary. This edition includes "mini-cases" at the beginning of each chapter, offers an expanded analysis of organizational boundaries and architecture, new coverage of oligopoly, the time value of money, and R&D, and adds a Wiki site where users may post their favorite examples. Utilizing economic analysis to spotlight topics in accounting, finance, human resources, and marketing, Managerial Economics, 3e employs a simple, pedagogic model, providing the most up-to-date and relevant information in the field.

From the Back Cover

This highly readable, non-technical introduction to theessential microeconomic principles is perfect for business managers. The new edition retains its global focus and economic rigor.

  • Written for managers rather than economists
  • New coverage of oligopoly, time value of money, behavioral economics, experience curve, R&D strategy, and more
  • Uses mathematics only where necessary
  • Extensive online resources are available at http://www.comp.nus.edu.sg/~ipng/mecon.htm including updates to the book, PowerPoint slides, an Instructor’s Manual, and answers to discussion questions
  • A wiki site at http://manecon.pbwiki.com/ provides additional examples as well as contributions from readers and instructors

"About this title" may belong to another edition of this title.

  • PublisherWiley-Blackwell
  • Publication date2007
  • ISBN 10 1405160470
  • ISBN 13 9781405160476
  • BindingPaperback
  • Edition number3
  • Number of pages496
  • Rating
    • 3.27 out of 5 stars
      26 ratings by Goodreads

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