For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover:
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The last ten years have seen dramatic change in the world of business and the scope of marketing. The volumes in the Wiley Encyclopedia of Marketing chart the major developments that have occurred in: knowledge management; globalization; new technologies; services marketing and customization; entrepreneurship and emerging markets; networks and alliances; new organizational forms; and new avenues of business growth. With 3000 entries from 600 leading experts, the Encyclopedia offers one of the premier business reference sources available worldwide.
This ambitious project, edited by Jagdish Sheth from the Goizueta Business School at Emory University, and his internationally recognised team of volume editors offers a comprehensive, up-to-date map of the marketing field:-
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Book Description Condition: New. JAG SHETH is a renowned scholar and world authority in the field of marketing. . (Google)Professor of Marketing at the University of Southern California, the Walter H. Stellner Distinguished Professor of Marketing at the University of Illinois, on the fac. Seller Inventory # 556577343
Book Description Hardcover. Condition: Brand New. 1st edition. 1744 pages. 10.70x8.40x7.00 inches. In Stock. Seller Inventory # 1405161787