Horse Business Management: Managing a Successful Yard - Softcover

Brown, Jeremy Houghton; Clinton, Marcus

Softcover

ISBN 10: 1405183470 ISBN 13: 9781405183475

Publisher: Wiley-Blackwell, 2010

Synopsis

Horse Business Management will equip you with the knowledge to run a profitable horse business. Down-to-earth and highly readable, this book demonstrates how to apply modern business theory to create success, in addition to outlining British legal considerations for your business. Essentially, it will enable you to develop your vision of excellence and the specialist skills needed to make that vision a reality. Sections include:

• Understanding the market
• Considering available assets
• Developing effective marketing strategies
• Developing effective practices in daily yard management
• Providing a safe and rewarding environment for all involved
• Recognising and providing a high quality experience for the customer
• Providing a solid financial return

Jeremy Houghton Brown and Marcus Clinton offer you their expert advice on modern equine business techniques, sharing their wealth of practical experience, and their thorough understanding of the horse industry in the UK.

Extensively revised for its fourth edition, Horse Business Management is applicable to every type of stable yard and horse business. It is equally suited for both current and prospective horse business owners and managers, and should be in the hands of every college equine student.

About this title

From the Back Cover

Horse Business Management will equip you with the knowledge to run a profitable horse business. Down-to-earth and highly readable, this book demonstrates how to apply modern business theory to create success. Essentially, it will enable you to develop your vision of excellence and the specialist skills needed to make that vision a reality. Sections include:

• Understanding the market
• Considering available assets
• Developing effective marketing strategies
• Developing effective practices in daily yard management
• Providing a safe and rewarding environment for all involved
• Recognising and providing a high quality experience for the customer
• Providing a solid financial return

Jeremy Houghton Brown and Marcus Clinton offer you their expert advice on modern equine business techniques, sharing their wealth of practical experience, and their thorough understanding of the horse industry.

Extensively revised for its fourth edition, Horse Business Management is applicable to every type of stable yard and horse business. It is equally suited for both current and prospective horse business owners and managers, and should be in the hands of every college equine student.

About the Author

Jeremy Houghton Brown is a lifelong horseman who has managed a variety of different yards and equine businesses. He was manager of the British National Equestrian Centre and the British Racing School, then head of Equine Studies at Warwickshire College. Jeremy has been awarded the Fellowship of the UK’s Royal Agricultural Societies in recognition of his contribution to the horse industry.

Marcus Clinton is an experienced practical horseman, yard manager, business manager and show and event organiser. He was until recently the head of Land-Based studies at South Staffordshire College, and is now Assistant Principal of Land Based industries at Northumberland College. He is also Chairman of the British Horse Society for Staffordshire. Marcus brings to this fourth edition a rigorous updating of business techniques and new sections on customer care, marketing, safety and quality.

About this edition

• Publisher: Wiley-Blackwell
• Publication date: 2010
• ISBN 10: 1405183470
• ISBN 13: 9781405183475
• Binding: Paperback
• Edition number: 4
• Number of pages: 288