Development Communication: Reframing the Role of the Media - Softcover

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9781405187947: Development Communication: Reframing the Role of the Media
Softcover
ISBN 10: 1405187948 ISBN 13: 9781405187947
Publisher: Wiley-Blackwell, 2009

Synopsis

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.

  • Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
  • Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
  • Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

"synopsis" may belong to another edition of this title.

About the Author

Thomas L. McPhail is Professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, USA Today, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends (2e, Wiley-Blackwell, 2006).

From the Back Cover

Development communication is the process of intervening in a systematic or strategic manner with either media (print, radio, telephony, video, and the Internet) or education (training, literacy, schooling) in order to promote positive social change. In Development Communication top media scholars explore the details of communication in areas where modernization has failed to deliver change. This core text gives a complete introduction to the history of development communication, major approaches and theories, the role of NGOs and foundations, feminism digital-divide, and the paradigm shift currently underway. The reframing stresses the power of grass-roots movements and “bottom-up” approaches that challenge the status quo and “top-down” focus of previous approaches.

From the Inside Flap

Development communication is the process of intervening in a systematic or strategic manner with either media (print, radio, telephony, video, and the Internet) or education (training, literacy, schooling) in order to promote positive social change. In Development Communication top media scholars explore the details of communication in areas where modernization has failed to deliver change. This core text gives a complete introduction to the history of development communication, major approaches and theories, the role of NGOs and foundations, feminism digital-divide, and the paradigm shift currently underway. The reframing stresses the power of grass-roots movements and “bottom-up” approaches that challenge the status quo and “top-down” focus of previous approaches.

"About this title" may belong to another edition of this title.

Publisher
Wiley-Blackwell
Publication date
2009
Language
English
ISBN 10 
1405187948
ISBN 13 
9781405187947
Binding
Paperback
Edition number
1
Number of pages
254
Editor
McPhail Thomas L.
Rating
  • 3.29 out of 5 stars
    7 ratings by Goodreads

Other Popular Editions of the Same Title

9781405187954: Development Communication: Reframing the Role of the Media

Featured Edition

ISBN 10:  1405187956 ISBN 13:  9781405187954
Publisher: Wiley-Blackwell, 2009
Hardcover