Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)
Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes
Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth
"synopsis" may belong to another edition of this title.
New Media for a New China analyses and delineates the diverse roles and interactions that China's media play within the Chinese juggernaut. China is vast and so are its communications—more computers, more-emails, more cell phone messages, more films and music videos and larger audiences for more television programs. And whether by cable or satellite there are messages that are threatening the existing social order. China's media are right in the middle of all changes and struggles.
Looking at media in China as part of the global communication system, New Media for a New China gives a much needed overview on the growing role that they do and will play in the 21st Century.
James F. Scotton is Associate Professor of Journalism at Marquette University, Milwaukee. He has taught in China, Egypt, Kenya, Nigeria, and Uganda, and has worked as a reporter, editorial writer, and editor with the Associated Press and newspapers in several states.
"About this title" may belong to another edition of this title.
Shipping:
US$ 4.95
Within U.S.A.
Book Description Soft cover. Condition: New. Brand new, softcover, New Media for a New China, BY Scotton, James F.; Hachten, William A., PUB. Wiley-Blackwell. Seller Inventory # SKU1013575