Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact

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9781405192033: Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact

Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology.

  • Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner
  • Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems
  • Written in an engaging style, with in-depth examples from the author’s own practice
  • Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

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From the Back Cover:

Qualitative Research Methods is a comprehensive, all-inclusive resource for the theoretical underpinnings and practical conduct of qualitative methodology. Along with providing clear and concise guidance on how to design and theoretically ground research studies, write up proposals, and navigate institutional review boards, qualitative methodology expert Sarah J. Tracy also offers invaluable tips for recruiting participants, practicing fieldwork, and conducting interviews and focus groups.

Easy-to-follow steps are provided for iterative data analysis, describing in detail how to move between theory and data in primary, secondary, and advanced coding cycles, and in doing so, make meaning from mounds of data. Finally, the book provides insight on multiple ways to write and represent qualitative research for the greatest scholarly and social impact. Featuring an engaging writing style, in-depth examples from the author’s own practice and a variety of topic areas, and a wealth of supplemental materials to enhance clarity, Qualitative Research Methods is an essential resource for novice and experienced researchers alike.  A comprehensive companion website with sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets will be available upon publication at www.wiley.com/go/tracy.

About the Author:

Sarah J. Tracy is Associate Professor of Human Communication at Arizona State University-Tempe. She has contributed more than 50 essays to such publications as Qualitative Inquiry, Communication Monographs, Management Communication Quarterly, and others. Dr. Tracy’s research has garnered international acclaim and she regularly serves as qualitative methodology expert for granted research.

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