Mkt Leader Pre-Int CBk/M-Rom Pk (Market Leader) - Softcover

Rogers, John; ROGERS; O'Keeffe, Margaret; Lansford, Lewis

Softcover

ISBN 10: 1405881380 ISBN 13: 9781405881388

Publisher: Pearson Education ESL, 2008

Synopsis

Market Leader is the major business English course for tomorrow's business leaders. Incorporating material from the Financial Times(c), it bring business right into the classroom.

All the Course Books have self-study CD-ROMS which include video material and interactive case studies.

Challenge your students with 'Case Studies' that range from planning a project to choosing the best supplier

• Practise the skills needed to carry out real business tasks such as taking part in meetings
• Listening texts are based on interviews with real business people
• New Self-Study Multi-ROMs include a wide range of activities including interactive case studies and video

About this title

From the Back Cover

Now students of all abilities can feel comfortable and confident in any business situation with the language program designed especially for them! Developed in association with the Financial Times, Market Leader is the definitive business English course, with flexible, up-to-date materials reflecting today¿s dynamic business environment.
This four-level series ¿ with a brand-new course for beginning students ¿ develops language skills, expands vocabulary, and increases students¿ grasp of business concepts with:

• Coverage of relevant business topics, including ethics, globalization, branding, leadership, and innovation.
• Material drawn from a wide range of respected business sources and supported by language and skills exercises and useful case studies.

About the Author

David Cotton has 30 years experience of teaching and training in ESP, EFL and English for Business, and is the author of numerous business English titles, including Agenda, World of Business, International Business Topics and Keys to Management. He is also one of the authors of the best-selling Business Class, and co-author of Market Leader, published by Longman. He is currently a Senior Lecturer at London Guildhall University. Simon Kent has 12 years teaching experience in the UK and Germany, where he spent three years doing in-company training in Berlin at the time of the reunification of Germany. He is currently a lecturer in business and general English, as well as having special responsibility for designing new courses at London Guildhall University. He is also a co-author of the successful new business course, Market Leader (published by Longman).

Edition details

• Publisher: Pearson Education ESL
• Publication date: 2008
• Language: English
• ISBN 10: 1405881380
• ISBN 13: 9781405881388
• Binding: Paperback
• Edition number: 1
• Number of pages: 160