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Framework for Marketing Management: WITH Global Marketing, a Decision-oriented Approach AND The Marketing Plan Handbook - Softcover
Framework for Marketing Management, 3/eFramework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.Global Marketing: A Decision-Orientated Approach, 4/eDrawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. The Marketing Plan Handbook, 3/eWood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Alto’s Marketing PlanPro (a commercial software) to aid in the process.
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- PublisherPrentice Hall
- Publication date2007
- ISBN 10 1405888199
- ISBN 13 9781405888196
- BindingPaperback
- Rating
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Framework for Marketing Management: WITH Global Marketing, a Decision-oriented Approach AND The Marketing Plan Handbook
Published by
Prentice Hall
(2007)
ISBN 10: 1405888199
ISBN 13: 9781405888196
Used
Softcover
Quantity: 1
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Book Description Condition: Like New. Used - Like New. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-025-01712
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