Integrated Marketing Communications

ISBN 13: 9781408093566

Integrated Marketing Communications

 
9781408093566: Integrated Marketing Communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.

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